First and foremost: If you’ve been following our journey so far, thank you for your dedication. But you may be saying to yourself, “Hmmm, something looks a little different here.” Well, you’re right.
We rebranded Rebel Movement in November 2021. Why? Because we asked you—our followers and customers— for your feedback, and you told us so much. Your responses said you wanted more. More luxury. More rebellion. More meaning.
And that’s just what we’re serving.
So meet the new Rebel Movement. Rebel Movement was born of our digital marketing agency counterpart, Rebel Interactive Group. A badass group of creative minds and rebellious souls coming together to grow brands through digital marketing and media. During the height of the Covid-19 pandemic, we started seeing sides of each other that we never had before. The laid back, hoodie-and-t-shirt, and, often, the truest version of each other (through a Zoom video of course). And that’s when it hit us - we need a line of clothing that allows people to express themselves, is minimal in design (because as creatives we understand the power of minimalism), and is, above all, comfortable.
I would spend hours, days, sometimes weeks scouring the internet trying to find the perfect hoodie or t-shirt. This one was too bright, that one too girly, another too bold. I couldn’t be the only one searching for a streetwear brand that valued a rebel attitude as much as it did minimalism.
And if I was, well then I’d just have to make the streetwear brand I wanted.
But creating a clothing brand is so much more than that. I knew I was in for a challenge, but nothing prepared me for the rollercoaster that I was voluntarily jumping into.
Fast forward two years (and thanks to a powerhouse team of designers, content writers, strategists, and developers), and we’ve launched our second collection. I cannot stress enough the power of teamwork, and pushing people to do better, to be better—to truly be the best version of themselves. If you have a vision, be relentless in the pursuit of it, and have an open mind along the way.
So, welcome to The Rebel Movement. Maybe you are here because you’ve spent your entire life doing things a little bit differently than everyone else. Or maybe you’re constantly pushing yourself out of your comfort zone. If you are, that’s incredible: leaving your comfort zone may be uncomfortable, but looking back at how far you’ve come is the ultimate reward.
We are here for each other, to empower other like-minded individuals and help them awaken their rebel soul. So be proud of who you are, do you - be you. We can’t wait to see how far you go.