About the Brand

The Rebel Movement Story

Have you ever been shamed for being different? For taking the road less traveled? For going left when others go right? Why does it always seem like being different is wrong?

We’re tired of that narrative. We know you are too. Jobs, Musk, Branson—hell, even Skywalker. They knew what we know. And what you know. That madness is genius, and challenging the norm is the only thing that matters. After all, “the ones who are crazy enough to think they can change the world, are the ones who do.”

So stop conforming. Stop masking who you are. Stop pretending you’re average. Instead, join a movement of people who exist to ask questions and create their own future. Rebellion looks good on you. Welcome to the Movement.

About Us

Rebel Movement is a luxury streetwear brand representative of those who take the road less traveled. Minimalistic designs, bold quotes, and high-quality basics represent your true self wherever life brings you. 

Rebel Movement pieces are exclusive, with new collections dropping year-round. Our products consist of tops, bottoms, and accessories that boldly rebel against the status quo. All products are 100% sweatshop-free and eco-friendly—because every detail matters.


Behind the Brand

Throughout her life, Rebel Movement co-founder Carly Benedetto Bova has had a passion for fashion. She sees things differently and has never been afraid to think out of the box in any aspect of her life.

Like many of history’s rebels, Bova has often felt pressure to fit in. However, she always felt this pressure expressed itself most clearly in the clothing she wore - or rather, that she was expected to wear. After years of feeling expressionless in a world of cookie-cutter fads and fashions, she decided to do something about it. She decided to create clothing for rebels. 

Like Bova, Rebel Movement celebrates and encourages everyone to come as they are - to find their inner rebel, carve their own path in life, and be damn proud of it every step of the way.